Biography
Knud E. Berthelsen is a Professor of Practice at Tulane University with joint appointments in the Strategy, Leadership, and Analytics Minor (SLAM) and the Connolly Alexander Institute for Data Science (CAIDS). His work focuses on applied AI literacy — helping students, professionals, and organizations understand how AI works and how to work with it effectively.
He teaches courses on applied generative AI (DATA 2150 Artificial Intelligence Tools), the impact of AI on society (SLAM 3111 AI and Society), data analytics (SLAM 2030 Introduction to Data Analytics), and applied data analysis (SLAM 2031 Applied Data Analysis).
Berthelsen regularly delivers AI workshops for Tulane faculty, staff, and students. His workshops cover how AI actually works, the current AI tool landscape, what AI can and can't do, best practices for getting useful results, and how to personalize AI tools for individual workflows. Recent presentations include sessions for the Tulane President's Cabinet, Campus Services Leadership Retreat, the NOAI Conference, and Tulane's Compliance & Ethics Week.
As a New Orleans AI expert, his AI consulting services include workshops, coaching, strategy and assessment, and custom AI solutions. His New Orleans AI workshops are delivered in person in New Orleans for organizations looking to build practical AI fluency across their teams.
Prior to joining SLAM and CAIDS, Berthelsen spent a decade teaching international business and management of new ventures in Tulane's A.B. Freeman School of Business. As the founder of a direct-to-consumer subscription e-commerce brand, he has extensive experience in data-driven digital marketing. Through his consulting firm, he has delivered strategy and marketing services for a variety of domestic and international clients, including Fortune 500 companies, universities, and think tanks.
A native of Norway, Berthelsen holds a BA in European and American Studies from the University of Oslo and an MBA in International Business, Strategic Management, and Leadership from Tulane University.
Expertise, Collaboration, and Mentorship Interests
Educational Background
- MBA, International Business, Strategic Management and Leadership
Courses
- DATA-2150: Artificial Intelligence Tools
- SLAM-2030: Intro to Data Analytics
- SLAM-2031: Applied Data Analysis
- SLAM-3911: AI and Society
Data Areas of Expertise
- Generative artificial intelligence (AI)
- AI tools and how to use them
- Using AI tools to analyze data
- The impact of AI
Software Expertise
- ChatGPT
- Gemini
- NotebookLM
- Claude
- Meta AI
- Perplexity.ai
- Otter.ai
- Ideogram.ai
- Google Sheets
